The new wave for furniture retailing is bricks and
clicks. The question is it working? Are they getting more sales? The answer is
an emphatic no. The reason is many of the websites are shying away from pricing
online. Shopping carts on their websites is slow moving primarily for this
reason.
Visitors to websites are quick to abandon the site
if no pricing is shown. An infographic perhaps best explains this statistic
An overwhelming proportion (more than 80%) of
visitors will leave.
A
discussion on cause and effect of eating furniture is well worth the effort.
People buy furniture only when it is absolutely
necessary. Very rarely it is an impulse buy. The factors that influence
furniture buying include
·
Space planning
·
Color coordination
·
Accessorizing
·
Customizing
However in their defense it can be said that they
are fast catching up. With the advent of facebook and other social media
advertising local demographics is coming to the rescue of the brick and mortar
shops. Communication is the key which the stores are now realizing. The first
step in rectifying their fears is displaying prices on the website. Earlier
they were wary of displaying with the logic that they were informing their
competitors about prices. After a research survey (as the infographic) showed
and also Furniture now reviews as also other
reviews indicated price display is the only factor for a visitor to stay on the
web page. Jakob Nielsen a top digital marketing guru sums up the attitude of
the shopper. He or she does not read. They scan. That is why the price display
should be prominent on the webpage.
This fear is being addressed as more and more
furniture retailers are coming onto the ecommerce bandwagon.
To know more you may read here - https://furniturenowreviews.wordpress.com/2016/07/05/creating-a-relaxing-home-with-suitable-furniture/
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